Roofing Answering Service That Answers 24/7

Storm calls spike when you are on a ladder or driving between tear-offs. Voicemail sends them to the next roofer. PickRep answers in English or Spanish, notes leak or storm damage, and emails the summary.

See missed-call cost

Don't take our word for it. Listen.

Sample from

Sample call · labeled example

RidgeLine Roofing(555) 010-0142 · inbound
Sample call
00:00 / 01:29
PickRep

Hello, thanks for calling RidgeLine Roofing. I’m the AI assistant for the team, and just so you know, this call is recorded. How can we help you today?

Caller

Hi. After that nasty windstorm we had Tuesday night, I walked out to get the mail and saw three or four shingles lying in my driveway. And this morning I noticed a faint brown ring forming on the ceiling in our upstairs guest room.

PickRep

Ugh, that storm did a number on a lot of roofs this week. Is it actively dripping right now, or is the ceiling just stained?

Caller

Just stained so far, it feels dry to the touch, thank goodness. Still, it looks like rain again this weekend so I’m pretty anxious to get someone up there with a tarp or whatever it needs.

PickRep

Completely understand—getting ahead of the weekend rain is huge. Can I get your first and last name?

Caller

It’s Linda Chen.

PickRep

And what’s the best phone number for the owner to call you back on, Linda?

Caller

555-648-2019. Can you just have him text me when he’s on the way? I'm usually on calls for work.

PickRep

I actually can't set up text messages from here, but the owner will get all of this by email right now and he'll give you a quick ring at that number—if you miss him, he'll leave a voicemail with his direct info. What's your street address?

Caller

Okay, that works. It’s 2205 Summit Ridge Road, over in West Hills.

PickRep

2205 Summit Ridge Road, got it. I've marked this as time-sensitive before the weekend rain and sent the email off to the owner right now. Expect a call from him soon, Linda.

Caller

Thank you very much.

Answered from your site · 0 guesses · email summary after hang-up

What missed calls cost

Sample calculation

$2,520 /mo at risk

4 × 0.35 × $450 × 4

PickRep Pro $79/mo · 400 min.

An estimate based on the numbers you entered, not a guarantee.

Monthly revenue lost to voicemail$2,520
PickRep Pro $79/mo · 400 min$79/mo

Monthly lost revenue = missed calls/week × conversion % × average customer value × 4

Minute-fit estimate (illustrative): 1.5 min per call → caps Starter 200, Pro 400, Business 755. Spam and calls under 10 seconds aren't billed.

What PickRep says on a typical call

Caller: "Water is coming through the ceiling after last night's storm." PickRep takes the address, flags an active-leak priority, reads back the number, and emails you the summary.

Intake questions for this trade

  1. Name and callback number, read back.
  2. Service address.
  3. Active leak, storm damage, or estimate request.
  4. Urgent same-day or routine inspection window.

Booking logic

Optional Google Calendar booking offers open inspection slots when connected. Otherwise the requested window is in the summary.

Escalation

Active interior leaks are flagged urgent at the top of the email. PickRep does not promise a crew during the call.

Spanish on every plan

Spanish-speaking callers get the same leak and storm questions. The disclosure plays in Spanish.

Features that matter here

Storm and leak intake

Active leak, missing shingles, or tarp need — in the caller's words.

Urgent at the top

Active interior leaks are flagged in the email summary.

English and Spanish

On every plan with the disclosure in the caller's language.

Hard cap

Pro is $79 for 400 minutes. No overage.

AI vs live human answering (as of Nov 2026)

Live humans still win when you need complex live transfers or real-time judgment with someone on your crew. PickRep is AI reception: hard cap, email summaries in English and Spanish, and $0 overage when you hit the cap.

ProviderPublished pricePast the included amount
PickRep Pro (AI)$79/mo · 400 min includedHard cap — $0 overage
Smith.ai (live) ↗$300/mo · 30 calls included+$11.50 per call over 30
Ruby (live) ↗From $250/mo (50 min) · $720/mo for 200 minPer-minute bundles; verify overage on ruby.com
AnswerConnect (live) ↗$350/mo · 200 min (Entry plan)+$49.99 setup · +$2.50 per extra min

Competitor prices verified on the linked pages in November 2026. PickRep plans: Starter $39, Pro $79, Business $149 — all hard-capped.

Recommended plan: Pro $79/mo · 400 min

Storm-season volume fits Pro ($79/400 min)

400 min · hard cap · $0 overage

What it will not do

  • It will not quote a roof price you did not approve.
  • It will not promise insurance outcomes.
  • It will not promise a crew that is already booked.

Common questions

Active leaks, storm damage, missing shingles, and whether water is inside the home, plus address and callback number.
PickRep Pro is $79/mo for 400 minutes with a hard cap. See the live-receptionist comparison table on this page (as of Nov 2026).
Yes. Active leaks are marked at the top of the email summary for a faster callback.
Yes. Same intake and email summary shape in either language.
No. Starter $39, Pro $79, Business $149 — each hard-capped.
Yes. Forward when you are on a roof or do not answer.

See all plans · See features

Hear it answer a roofing company call. Then decide.

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Questions? Email support@pickrep.com