Storm calls spike when you are on a ladder or driving between tear-offs. Voicemail sends them to the next roofer. PickRep answers in English or Spanish, notes leak or storm damage, and emails the summary.
Sample call · labeled example
Hello, thanks for calling RidgeLine Roofing. I’m the AI assistant for the team, and just so you know, this call is recorded. How can we help you today?
Hi. After that nasty windstorm we had Tuesday night, I walked out to get the mail and saw three or four shingles lying in my driveway. And this morning I noticed a faint brown ring forming on the ceiling in our upstairs guest room.
Ugh, that storm did a number on a lot of roofs this week. Is it actively dripping right now, or is the ceiling just stained?
Just stained so far, it feels dry to the touch, thank goodness. Still, it looks like rain again this weekend so I’m pretty anxious to get someone up there with a tarp or whatever it needs.
Completely understand—getting ahead of the weekend rain is huge. Can I get your first and last name?
It’s Linda Chen.
And what’s the best phone number for the owner to call you back on, Linda?
555-648-2019. Can you just have him text me when he’s on the way? I'm usually on calls for work.
I actually can't set up text messages from here, but the owner will get all of this by email right now and he'll give you a quick ring at that number—if you miss him, he'll leave a voicemail with his direct info. What's your street address?
Okay, that works. It’s 2205 Summit Ridge Road, over in West Hills.
2205 Summit Ridge Road, got it. I've marked this as time-sensitive before the weekend rain and sent the email off to the owner right now. Expect a call from him soon, Linda.
Thank you very much.
Answered from your site · 0 guesses · email summary after hang-up
Sample calculation
$2,520 /mo at risk
4 × 0.35 × $450 × 4
PickRep Pro $79/mo · 400 min.
An estimate based on the numbers you entered, not a guarantee.
Monthly lost revenue = missed calls/week × conversion % × average customer value × 4
Minute-fit estimate (illustrative): 1.5 min per call → caps Starter 200, Pro 400, Business 755. Spam and calls under 10 seconds aren't billed.
Caller: "Water is coming through the ceiling after last night's storm." PickRep takes the address, flags an active-leak priority, reads back the number, and emails you the summary.
Optional Google Calendar booking offers open inspection slots when connected. Otherwise the requested window is in the summary.
Active interior leaks are flagged urgent at the top of the email. PickRep does not promise a crew during the call.
Spanish-speaking callers get the same leak and storm questions. The disclosure plays in Spanish.
Active leak, missing shingles, or tarp need — in the caller's words.
Active interior leaks are flagged in the email summary.
On every plan with the disclosure in the caller's language.
Pro is $79 for 400 minutes. No overage.
Live humans still win when you need complex live transfers or real-time judgment with someone on your crew. PickRep is AI reception: hard cap, email summaries in English and Spanish, and $0 overage when you hit the cap.
| Provider | Published price | Past the included amount |
|---|---|---|
| PickRep Pro (AI) | $79/mo · 400 min included | Hard cap — $0 overage |
| Smith.ai (live) ↗ | $300/mo · 30 calls included | +$11.50 per call over 30 |
| Ruby (live) ↗ | From $250/mo (50 min) · $720/mo for 200 min | Per-minute bundles; verify overage on ruby.com |
| AnswerConnect (live) ↗ | $350/mo · 200 min (Entry plan) | +$49.99 setup · +$2.50 per extra min |
Competitor prices verified on the linked pages in November 2026. PickRep plans: Starter $39, Pro $79, Business $149 — all hard-capped.
Storm-season volume fits Pro ($79/400 min)
400 min · hard cap · $0 overage
Cancel anytime.
Questions? Email support@pickrep.com